Who am I?
My name is Michel Sfeir, and I am a graphic designer and art director from Lebanon, currently living in Berlin.
I've worked at agencies such as M&C Saatchi and Interesting Times, as well as online startups, all of which contributed to my experience in branding, advertising, and digital design.
But then I woke up one day feeling like I was losing my passion for design, and why I chose to become a designer in the first place. And so I tried to find my happy place, which took me back to those university years, where work was play.
That day, I decided that no matter what, work will always be play. After all, your best work is made when you feel a little silly, maybe childish or even ridiculous!
Volvo, Cadillac, Diageo, P&G, Henkel, Red Bull, Ferrari World, Audio Kultur.
Advertising, App Design, Art Direction, Branding, Concept development, Commercials, Design, Identity, Installation, Interactive, Naming, Print, Packaging, Website.