Diageo – In Good Spirit
The Problem: Getting trashed can get trashy. Diageo wanted to create a brand for an awareness project with the goal of gradually changing behaviour related to alcohol abuse, while keeping a positive attitude.
The Solution: We created “In Good Spirit”, a fresh and playful brand inspired by cocktail ingredients, summer party props and good vibes.
Role: Creative Direction, Art Direction, Graphic / Set Design
Behind the Scenes