VOLVO – Life Tag

Won 2 awards at The Drum's 2017 Chip Shop Awards*
The Problem: Over 100,000 cats and dogs are hit on British roads each year. Volvo wants to make roads safer for everyone, no matter how many legs they might have.

The Solution: Develop a wearable device for pets that integrates their presence into Volvo’s new cloud-based alert system giving drivers the time they need to avoid impact.
How it Works
The Idea*
The Campaign
* This project was NOT published for VOLVO, and was created for The Drum's Chip Shop Awards only.
* We do NOT own the rights to any of the clips nor music in this video. The edit was not published for VOLVO, and was only made to describe the concept to the Jury of The Drum's Chip Shop Awards. If you would like your clip be taken out of this edit, please get in touch with us, thank you!
Creative Direction: Michel Sfeir / Tres Colacion
Designer: Michel Sfeir
Copywriter: Tres Colacion

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