VOLVO – Life Tag*
The Problem: Over 100,000 cats and dogs are hit on British roads each year. Volvo wants to make roads safer for everyone, no matter how many legs they might have.

The Solution: Develop a wearable device for pets that integrates their presence into Volvo’s new cloud-based alert system giving drivers the time they need to avoid impact.

Won 2 awards at The Drum's 2017 Chip Shop Awards.
*This project was NOT published for VOLVO, and was created for The Drum's Chip Shop Awards only.
How it Works
The Idea*
*We do NOT own the rights to the clips nor music in this video. The edit was NOT published for VOLVO, and was only made to describe the concept to the Jury of The Drum's Chip Shop Awards. If you would like your video be taken out, please get in touch with us. Thank you!
The Campaign
Creative Direction: Michel Sfeir / Tres Colacion
Designer: Michel Sfeir
Copywriter: Tres Colacion
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