MAD Architecture – Identity
MAD architects Marie-Lyne and Anthony's work is contemporary and geometric. But what is especially different about them is the sustainability in their design – they recycle and reuse objects and materials in unusual ways and places.
Thus, came the idea of displacement in an otherwise geometric and measured identity. The initials M, A and D are moved and rotated, creating an arguably better outcome than the original by using the same elements. The "A" moves 'outside the box' which looks like a floor plan. Overall the identity is minimal, creating a large white space for their architectural work to stand out.
COLOURS (OR THE LACK THEREOF)